ALDO LAUNCHES LATEST FOOTWEAR INNOVATION: PILLOW WALK™

The signature collection, launching as part of the Fall 2022 campaign, is an IRL meets metaverse embodiment of style and comfort

Dubai, UAE, 8th September 2022: – Launching this Fall 2022, leading global fashion footwear and accessories brand, ALDO, announces its newest campaign in support of the brand’s latest footwear innovation, Pillow Walk™ technology.

An introduction to comfort, that doesn’t sacrifice style and is only available at ALDO, Pillow Walk™ technology was born from the combination of three key elements. First, addressing the pent-up demand for dress, but a desire for comfort to remain. Second, the knowledge that ALDO is a destination for the dress, and third, ALDO’s approach to unique comfort technologies that differentiate the brand in the market. Pillow Walk™ technology has been developed with molded sock foam that strategically provides extra padding at the heel and ball of the foot for all daydreamy comfort and the dual-density foam formula helps to absorb impact and release comfortably, skipping the “break in” period.

Inspired by the metaverse, ALDO’s new line of heels experiments with the use of CGI special effects and 3D elements in its aesthetic that bring comfort and style to its forefront.

The Fall 2022 campaign was brought to life by Director and effects specialist Ben Steiger Levine, alongside Director of Photography, Jonathan Decoste, photographer Alexandre Royal Gilbert and styling by Cary Tauben.

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