September 2022, Dubai, United Arab Emirates – To celebrate International Beauty Day on September 9th, 2022, Pinky Goat, the multi-award-winning, global eyelash brand and Eyecha, the world’s first true eco eyelash brand, are collaborating for an in-store event at Watsons, Mall of the Emirates. 

Customers who purchase any Pinky Goat and/or Eyecha products can receive a free lash application and the chance to win free gifts and vouchers by participating in the Spin the Wheel and Lucky Prize activations. Both brands, founded in the UAE, will have trained brand ambassadors at the Watsons store on the 9th of September between 3pm and 9pm. The team will offer their expertise and assistance to customers on different lash styles, easy application methods, and how to choose suitable lashes for different eye shapes and lash effects.

Pinky Goat’s handmade, vegan, Pre-Glued range includes four styles: SADA, GISELA, VIOLET, and AISHA, each priced at AED 49. Newly launched in July and designed to eliminate the lengthy application time that comes with traditional lashes, the new Pre-Glued range allows for an impressive five-second application. The lashes include two black latex-free glue strips, each reusable up to 6 times and easily cleaned with a water-based makeup remover. The unique lashes are also reusable up to 12 times and designed to last up to 16 hours.

Eyecha’s 12-style range of eco-friendly, handmade, vegan lashes are priced at AED 35 each, in addition to the latex-free, green tea lash adhesive which is also AED 35. The brand is the first eyelash brand in the world to make all of its lashes using recycled material, consisting of up to 60% recycled PET, with 100% recyclable packaging. Gently remove the lash from the tray and apply a thin layer of lash adhesive to the band before fixing the lash in place. These cruelty-free lashes are also reusable up to 15 times.

Watsons stores stock all Pinky Goat and Eyecha products across the health and beauty chain’s five retail outlets in the UAE, located at Mall of the Emirates, Dubai Mall, Festival City, City Centre Mirdif, and Al Wahda Mall.