Dubai, United Arab Emirates, 1 July 2022: Dubai’s highly anticipated summer shopping extravaganza is set to return to the city with a whole new range of experiences like never before. Dubai Summer Surprises (DSS) will kick off todaywith an exciting 25th milestone edition, packed with exclusive shopping deals, daily surprises, amazing family events and exhilarating entertainment from 1 July to 4 September.

Presented by Dubai Festivals and Retail Establishment (DFRE), DSS’ silver jubilee edition offers new surprises around every corner. Witness exciting new experiences, dazzling entertainment, sizzling sales, unbelievable offers and thrilling competitions to treat everyone in the family – there really is every reason to stay in Dubai this summer. 

Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment (DFRE) said: “Today, we will launch an exceptional edition of Dubai Summer Surprises in celebration of its silver jubilee, reflecting the vision of our wise leadership to continue cementing Dubai’s position as a global shopping and entertainment destination throughout the year. The 25th edition of DSS offers a range of distinctive experiences and exciting events, in addition to promotional offers. Residents and visitors will have the opportunity to experience the best Dubai has to offer, catering to different tastes and age groups. Our collaboration with our partners enables us to support and further develop the retail sector, to ensure its continued prosperity and to create many more memorable moments for everyone across the city.’’

The 25 Hour Sale will kick-start the 25th anniversary edition of DSS on 1 and 2 July. In association with Majid Al Futtaim malls, residents and visitors can visit Mall of the Emirates, City Centre Mirdif, City Centre Deira, City Centre Me‘aisemand City Center Al Shindagha to enjoy massive sales starting from 25 per cent, all the way up to 90 per cent off.

Majid Al Futtaim SHARE rewards members can enter a raffle draw for the chance to win one million SHARE points. Become the 25 Hour Sale SHARE Millionaire by scanning the receipts from a purchase worth a minimum of AED300 using the SHARE application. The lucky millionaire will be drawn on 7 July.

The DSS Sale Season from 1 July to 4 September is a 66-day-long period of great offers across over 800 brands in 3,500 outlets. Shoppers can avail 25 to 75 per cent off throughout the ten-week duration of the festival on global brands and local favourites alike. 

Take advantage of a specially curated, exclusive flash sale on hotel stays, which will only be available for a limited time period of 24 hours on 1 and 2 July. The DSS 24-Hour Hotels Surprises includes unbeatable offers from 19 hotels around the city including Vida Creek Harbour Hotel, Vida Emirates Hills Hotel, Vida Downtown Dubai Hotel, The Address Sky View Hotel, The Address Fountain Views Hotel, The Address Downtown, The Address Dubai Marina, The Address Dubai Mall, The Address Boulevard Dubai, The Palace Downtown Dubai Hotel, Armani Hotel Dubai, Ibis One Central Hotel, Novotel World Trade Centre Dubai, Ibis World Trade Centre, Habtoor Grand Resort Autograph Collection, Edge Creekside Hotel, Jannah Hotels and Resorts Dubai Branch, Manzil Downtown Dubai and Atlantis The Palm Hotel & Resort. 

Wake up every morning to a brand new surprise with the DSS Daily Surprises. From 3 until 27 July, 25 irresistible offers will be unveiled daily in celebration of the 25th edition of DSS, with each day’s offer only being revealed 24 hours ahead of time on DSS social media channels @CelebrateDubai and @StyledbyDubai. Shoppers will want to be sure not to miss amazing daily deals across iconic sports, fashion, beauty, home and accessory brands, valid from 10am until stocks last.


The Dubai Mall, the world’s largest retail and entertainment destination, is marking the 25th anniversary of DSS with a spectacular line-up of events and initiatives. Visitors will have the chance to become a millionaire when spending AED500 or more at The Dubai Mall. Every shopper can participate in a draw to win the Biggest Deal Of The Year – AED 1 MILLION CASH PRIZE. The promotion will run from 1 July until 4 September with eight weekly draws to win Emaar Gift Cards worth AED25,000 and in the final week of the campaign, there will be one winner of a million dirhams. Winners will be notified through the phone numbers and emails provided and announced @thedubaimall on Instagram. 

Participate in the Eid Al Adha Grand Prize exclusively on for a chance to win AED1,000,000 cash when you spend AED50 on the website or through the Idealzmobile application. In celebration of the silver jubilee of DSS, Idealz is also giving local and international shoppers the chance to win 1,000,000 Skywards Miles in partnership with Emirates Skywards, a brand-new Tesla Model Y, an apartment in Dubai and cash prizes of AED100,000, AED250,000 and AED500,000, amongst a host of other prizes.


Make sure to visit DSS OMEGA Watch Week at Mall of the Emirates from 1 to 10 July, a unique collection of OMEGA’s finest luxury watches and jewelry showcased to celebrate the DSS 25th anniversary. Enter into a prize draw when spending at the Rivoli Prestige store or activation stand. Twenty-four lucky entrants will win AED5,000 worth of gift vouchers each, with two winners selected on weekdays and three over each weekend of the exhibition. One winner will win an amazing grand prize of an OMEGA watch worth an incredible AED30,000. 


Shop at all your favourite Oasis Mall stores and enjoy sales up to 75 per cent from 1 July  to 4 September. Stand a chance to win big with a spend of AED200 or more at any Oasis Mall store, and become one of 25 lucky winners of 150,000 Shukrans each.


Running from July 1 to September 4, DSS will once again host the DSS Shop More & Save More with 1915 By Seddiqi & Sons promotion. Shoppers who buy one watch or accessory will receive 25 per cent off, and save 30 per cent when buying two or more.


Mercato Shopping Mall will host a unique summer experience for families. The streets will come alive with a lively Circus Fiesta that includes Moderna Circus, Mongolian Circus, European Circus, an engaging Comedy Street Show and more. Don’t miss the sheer joy of sliding inside the mall and become one of the lucky 25 instant winners. And that is not all; shoppers who spend AED200 at any participating retail outlet at Mercato Shopping Mall or Town Centre stand a chance to win AED10,000 weekly.

The record-breaking water and lights show, IMAGINE at Dubai Festival City Mall is an unmissable destination for visitors this year from 1 to 4 July. To mark 25 years of DSS, four different shows will take centre stage—The Pirates Tale, Hathi’s Garden, Stardancer and A Child’s Dream—as part of Summer ReIMAGINED. Through eye-catching bursts of water, fire, lights and lasers at the heart of Festival Bay, these special shows are free for everyone to enjoy. Dubai Festival City Mall will also host the Modesh Singalong Adventure from 1 to 7 July. Share in the joy of Modesh and Dana exploring the city with songs to sing along to and dances to join in with. 


Featuring an array of mouthwatering desserts made from tropical fruits, the Salt Pop Market is coming to City Centre Mirdif from 1 July until 31 August. This summer collaboration from beloved UAE home-grown venue Salt is a one-of-its-kind pop dessert concept.

Football enthusiasts that have shopped for AED100 or more at City Walk can take part in digital competitions making use of the latest digital game technology and innovation. There’s a chance to choose from three licensed games – OXO, Break it Soccer and Heroes Vs Invaders and score points with the soft balls provided. Visitors can also enjoy the set-up of Xbox stations for some football themed video gaming. Those looking for live entertainment can catch the break dance and b-boy performances every Friday, plus sets from Arab Champion freestyler Yousef Ayman every Saturday.

Enjoy the DSS opening weekend with an incredible live performance by former One Direction singer Louis Tomlinson on his Walls World Tour at the Coca-Cola arena on Saturday 2 July. Tickets start at AED225. Doors open at 5PM, and the show starts at 7PM. 

Head over to The Junction, Alserkal Avenue to see Boeing Boeing for some fun-loving live entertainment from 1 to 3 July. Doors open at 7:30PM and the show begins at 9PM. Make sure to sign up early to avail tickets at the reduced price of AED80.


Or there’s a chance to catch Wish Upon A Star by Fly High Fitness in its second returning showcase on Sunday 3 July at The Theatre at Mall of the Emirates. This breathtakingperformance crosses genres, blending dance, musical theatre, gymnastics and martial arts. Tickets start at AED95 for matinee and evening performances at 2PM and 7PM. Doors open 30 minutes prior to the show. 


Visitors can also take part in colourful parades across various malls including the 25th Anniversary Silver Parade at Dubai Festival City Mall and Mall of the Emirates, or the Carnival Parade at City Centre Mirdif, Ibn Battuta and Al KhawaneejWalk.

Take in the joy of the DSS season with the delightful ambiance and lighting installations throughout the city. Enjoy the sights of the light structures and artistic installations in Dubai’s favourite shopping centres, such as the Cooler than Ever photo booth at DFCM and Ibn Battuta Mall, the colourful free-standing art installation in City Centre Mirdifand DIFC, and the intricate hut structure in Mall of the Emirates. Keep a special eye out for Dubai’s beloved characters Modesh and Dana at locations across the city.

The 22nd edition of Modesh World makes a grand return to the Dubai World Trade Centre, at Sheikh Saeed Halls 1, 2, 3 and the Arena on July 1, until August 28. Visit one of the largest indoor entertainment events in the region, andexperience a wide range of retail and F&B pop-ups and engaging activities for the whole family, all in an immersive theme park experience. 

Sama Dubai will be filming live at the opening of ModeshWorld on 1 July. Don’t miss out on this special show, packed with games and competitions, and a chance to win great prizes. The exciting lineup includes performances from Dan Bolton, a dance party, a special celebration show and a chance to meet Dubai’s favourite characters, Modesh and Dana, in person. All visitors to Modesh World on the opening day can enjoy 25 per cent off all rides, games, and retail.

This year’s special edition of DSS Movie Magic at Reel Cinemas gives movie lovers the opportunity to spend specially themed family cinema nights, summer screenings and other exciting offers. From a romantic date night at the movies, to fun screenings with friends, there’s an offer for everyone. The young ones can also dress up as their favoritemovie character to watch the film for free. Don’t miss the special guest appearances by the iconic duo Modesh and Dana.


Movie goers can also win exciting scratch and win gifts with purchases of AED150 on food and beverages at Reel Cinemas locations across The Dubai Mall, The Spring Souk, Dubai Marina Mall, The Pointe and the Jebel Ali Recreation Club. Catch the classics and screenings of your favourite movies such as Alien, Back to the Future 1, 2 and 3, Hook, Chronicles of Narnia: Prince Caspian, and more.


Watch the Reel Cinemas social media page for a contest taking place from 1 to 31 July. Share your Reel Cinemas experience with tag @reelcinemas and #ReelDSS2022 and win tickets to the movie premieres of Behabek and 2amohom, as well as get a chance to meet one of the stars in person.


Throughout the summer – all the way to 25 September – citizens, residents and visitors will have the chance to take home their own 2022 Mercedes-Benz A 200 and AED25,000 in cash. Taking part in the Mercedes Mega Raffle is easy – tickets are available for AED150 across ENOC and EPPCO petrol stations, ZOOM stores, select shopping malls across Dubai and online at


Head over to Jumbo Electronics during Mobile Fest until 17 July and get a chance to win 15 PlayStation 5’s with the purchase of a smartphone. Customers become eligible for the raffle draw when buying a smartphone of AED500 and more. The raffle winner will be announced at the end of the promotion period.


Download the Yes Rewards application and register to win 500 points instantly, courtesy of YES Rewards and Dubai Summer Surprises. Customers can also participate in a raffle draw for up to 5 million points throughout DSS with five lucky winners taking home 1 million points each. To take part, simply link any fuel purchase at ENOC to YES and then make another transaction at participating brands such as Zoom, Autopro and Tasjeel.


Throughout Eid Al Adha, over 20 participating malls will be giving shoppers the chance to win 46 prizes with a total value of AED200,000. Three raffle draws will take place daily with 3 categories, Blue raffle to win AED3,000 prize when spending a minimum of AED100, Red raffle to win AED5,000 when spending AED250, and Yellow raffle to win AED10,000 when spending AED350 or more. All participants of the Eid Al Adha raffle can double their chances at winning by entering into the DSS raffle draw on 17 July.



Plan summer in Dubai to make the most of everything the city has to offer from relaxing staycations, exciting live entertainment, gastronomical experiences, family outings and the best shopping deals. Visit for the full calendar of events and @CelebrateDubai and @StyledbyDubai on social media channels.


Dubai Summer Surprises is supported by key sponsor RAKBANK MasterCard and Strategic partners which include: Al Futtaim Group (Dubai Festival City Mall & Festival Plaza), Al Seef, Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, Bluewaters, Citywalk, Dubai International Financial Centre, Emirates Airline, Enoc, Etisalat, La Mer, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira), Nakheel Malls (Ibn Battuta Mall, The Pointe, Nakheel Mall, Dragon Mart 2), The Beach and The Outlet Village.

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