Shot by Photographer Stefan Giftthaler
Travel: we haven’t done much of it recently, but we’ve been reading about it, and dreaming about it. Contrasting sharply with our own frantic pre-pandemic itineraries, Truman Capo- te’s ‘Local Color’ evokes the golden age of travel. It’s a reminder that you have to stay in a place long enough to really connect with it, and that the means of getting there, the plane trip, boat ride or train journey can be worth writing about -and dressing up for.
Capote’s ‘swans’ were queens of travel and glossy globetrotters whose lives were dedica- ted to the pursuit of poise and polish. Max Mara’s modern swan likes to be perfect in every situation too, though her life is rather more complex than the ones Capote wrote about. Career, family, friends, fun; she wants it all, she deserves it all, and right now she’s in the mood for a dose of sleek, jet set glamour.
Max Mara rewrites a chapter from the life of those legendary ladies who every season would descend on Paris to curate their wardrobes from the handy headquarters of the Plaza Athénée. There were elegant lunches at the Ritz and suppers at Maxim’s which are still talked about fifty years later. And, whilst that wardrobe was whisked together, a little down- time at a rocky retreat by the Mediterranean. Max Mara pictures days filled with expeditions to hunt down coveted artisanal footwear and straw baskets, ‘spaghettatas’ on board the yachts of industrial magnates, and nights spent rocking and rolling with the great and good in off-duty mode.