WatchBox Middle East Marks Second Anniversary and Celebrates Forthcoming Expansion into Riyadh

In partnership with Ahmed Seddiqi & Sons, WatchBox marks growth across Middle East with celebratory gathering during Dubai Watch Week

DUBAIUAE (November 28, 2021) — WatchBox, the world’s leading platform for collectible luxury watches, marked the second anniversary of its joint venture with Ahmed Seddiqi & Sons with a celebratory gathering during Dubai Watch Week. Having made its initial debut in the Middle East alongside Dubai Watch Week 2019, the company has since achieved remarkable growth, establishing relationships with collectors across the region, and curating a dynamic inventory to meet the tastes of the local market.


WatchBox announced expansion plans for 2022 fueled by its recent $165 million equity investment, which includes a new location in Riyadh to support the burgeoning interests of Saudi watch collectors who are seeking a trustworthy resource for collecting, selling, and trading high-end luxury watches. Justin Reis, WatchBox global CEO and co-founder, shared, “Our strategy revolves entirely around the interests of our community, sharing in their collecting journey, and bringing to life personal, high-touch experiences – a perfect fit with the energy of Dubai Watch Week.”


The success and growth of WatchBox Middle East is built upon the strong foundation of the partnership between WatchBox and Ahmed Seddiqi & Sons. Justin added, “We’re excited to bring the WatchBox concept to KSA with the support and guidance of the Seddiqi family, who have paved the way in delivering a standard of excellence for product, service, and sharing in the passion of watch collecting.”

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