MCM EYEWEAR INTRODUCES THE SPRING/SUMMER 21 ADVERTISING STYLES

MCM Eyewear’s disruptive design approach sets the tone for the new SS21 Advertising Campaign, named “Techno Jungle,” the tale of a utopia where fantasy and reality coexist. Function-driven silhouettes, sharp tailoring and elevated sportswear are at the core, creating a stylistic tension between the two different worlds.

The new eyewear collection is inspired by classicshapes with modern detailing. Premium materials and sharp metallic details, featuring the MCM logo or the metal locker detail of the famous bag’s hardware, masterfully crafted to enhance the glamorous impact of every style.

MCM703S

The elaborate metal locker is the main feature onthese sunglasses, designed in a strong rectangular shape. The metal locker connects the frame-front to the temples and is inspired by the iconic hardware seen in the brand’s handbag collections. This unique detail adds an instantly recognizable twist while conveying the House’s creative flair and aesthetic consistency.

Available in Black, Brown, Ochre and Blue.

MCM150SL

An ultra-light aviator adorned by a leather insert on the frame-front featuring the iconic MCM Visetospattern. The gradient lenses add a touch of elegance to this cutting-edge look, while the elongated temple tips provide a comfortable fit.

Available in Black, Cognac and Olive.

MCM2713

Bold and oversized this rectangular frame-front is connected to the temples through an elaborate metal locker, inspired by the iconic hardware seen in the brand’s handbag collection.

Available in Black, Havana and Caramel.

MCM EYEWEAR INTRODUCES THE SPRING/SUMMER 21 ADVERTISING STYLES

MCM2717

This optical style is characterized by a bold and narrow silhouette, fusing functional design and urban coolness. The emblematic MCM logo plaque on the temples adds a touch of modern distinction to the statement-making look.

Available in Black, Slate and Havana.

The styles are available now in all MCM boutiques, select retailers worldwide and online at www.mcmworldwide.com.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s