MCM Eyewear’s disruptive design approach sets the tone for the new SS21 Advertising Campaign, named “Techno Jungle,” the tale of a utopia where fantasy and reality coexist. Function-driven silhouettes, sharp tailoring and elevated sportswear are at the core, creating a stylistic tension between the two different worlds.
The new eyewear collection is inspired by classicshapes with modern detailing. Premium materials and sharp metallic details, featuring the MCM logo or the metal locker detail of the famous bag’s hardware, masterfully crafted to enhance the glamorous impact of every style.
The elaborate metal locker is the main feature onthese sunglasses, designed in a strong rectangular shape. The metal locker connects the frame-front to the temples and is inspired by the iconic hardware seen in the brand’s handbag collections. This unique detail adds an instantly recognizable twist while conveying the House’s creative flair and aesthetic consistency.
Available in Black, Brown, Ochre and Blue.
An ultra-light aviator adorned by a leather insert on the frame-front featuring the iconic MCM Visetospattern. The gradient lenses add a touch of elegance to this cutting-edge look, while the elongated temple tips provide a comfortable fit.
Available in Black, Cognac and Olive.
Bold and oversized this rectangular frame-front is connected to the temples through an elaborate metal locker, inspired by the iconic hardware seen in the brand’s handbag collection.
Available in Black, Havana and Caramel.
MCM EYEWEAR INTRODUCES THE SPRING/SUMMER 21 ADVERTISING STYLES
This optical style is characterized by a bold and narrow silhouette, fusing functional design and urban coolness. The emblematic MCM logo plaque on the temples adds a touch of modern distinction to the statement-making look.
Available in Black, Slate and Havana.
The styles are available now in all MCM boutiques, select retailers worldwide and online at www.mcmworldwide.com.